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Axiology

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EXPLORE AXIOLOGY
BEHIND THE BRAND
OUR STORY
BEHIND THE BRAND
BEHIND THE BRAND
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Axiology was born out of founder Ericka Rodriguez's passion in choosing natural, vegan and cruelty-free products. It took her 200 formulations before the successful creation of this brand. She focused only on the quality of ingredients, the performance of products and the ethical component in creating Axiology.
The final formula contains all natural ingredients that you can find in your own kitchen like avocado oil, coconut oil and other essential oils. What made this line stand out even more, is its natural ingredients that are truly safe for consumers and never tested on animals.
OUR STORY
OUR STORY
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Ericka wanted to be an entrepreneur, so she took business administration and concentrated in entrepreneurship. Axiology was actually the third business she started.
The first was in the vegan community with a blog through a YouTube channel, just focusing on vegan recipes and skincare. Her second business was also focused in the wellness industry. Both of those businesses taught her a lot about the power of natural ingredients, and how to use natural ingredients to make beauty and wellness products.
But eventually, those other businesses fell through, and then she got the idea for Axiology. Ericka just started playing around with formulations in her own kitchen just for fun. About six months later she realized that this was what she had been searching for in terms of building her own business. She became serious about the idea and started building out a business model for Axiology.

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