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Living Proof

We solve the toughest beauty challenges with science and patented technology. Our founders are hair stylists who were fed up with the limitations of conventional products and scientists from outside the beauty industry who were not confined by preconceived notions of what can and cant be done. Twenty patents, over 40 products, and more than 100 awards later, we have countless love letters thanking us for making products that keep their promises and for changing lives in ways both big and small. We are the Living Proof. And so are you.
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New Arrivals
Perfect hair Day (PhD) Triple Detox Shampoo
2 Sizes

C$17.00 to C$38.00

Perfect hair Day (PhD) Advanced Clean Dry Shampoo
2 Sizes

C$21.00 to C$39.00

Curl Moisturizing Shine Oil

C$40.00

ADD TO CART
Curl Defining Gel

C$37.00

ADD TO CART
Curl Elongator
2 Sizes

C$24.00 to C$50.00

Curl Definer
2 Sizes

C$22.00 to C$45.00

Curl Enhancer
2 Sizes

C$22.00 to C$45.00

Curl Conditioner
2 Sizes

C$20.00 to C$42.00

Curl Shampoo
2 Sizes

C$20.00 to C$42.00

Scalp Care Dry Scalp Treatment

C$45.00

ADD TO CART
Most Popular
Perfect Hair Day (PhD)  Dry Shampoo
2 Sizes

C$20.00 to C$37.00

Full Thickening Mousse
2 Sizes

C$21.00 to C$38.00

Full Thickening Cream
2 Sizes

C$13.65 to C$38.00

Full Shampoo
2 Sizes

C$20.00 to C$40.00

No Frizz Conditioner
2 Size

C$20.00 to C$40.00

No Frizz Shampoo
2 Sizes

C$13.00 to C$40.00

Perfect Hair Day (PhD) 5-in-1 Styling Treatment
2 Sizes

C$21.00 to C$38.00

Full Dry Volume and Texture Spray
2 Sizes

C$22.00 to C$42.00

Perfect Hair Day (PhD) Shampoo
2 Sizes

C$20.00 to C$40.00

Restore Conditioner
2 Sizes

C$20.00 to C$40.00

BEST SELLER
Full Thickening Mousse
2 Sizes

C$21.00 to C$38.00

Full Dry Volume and Texture Spray
2 Sizes

C$22.00 to C$42.00

Perfect Hair Day (PhD) 5-in-1 Styling Treatment
2 Sizes

C$21.00 to C$38.00

Perfect Hair Day (PhD)  Dry Shampoo
2 Sizes

C$20.00 to C$37.00

No Frizz Humidity Shield - Travel Size
2 Sizes

C$20.00 to C$33.00

No Frizz Shampoo
2 Sizes

C$13.00 to C$40.00

Perfect Hair Day (PhD) Shampoo

C$78.00

ADD TO CART
Full Conditioner
2 Sizes

C$20.00 to C$40.00

Full Shampoo - Travel Size
2 Sizes

C$20.00 to C$40.00

Full Thickening Cream - Travel Size
2 Sizes

C$13.65 to C$38.00

TOP RATED
Perfect Hair Day (PhD)  Dry Shampoo
2 Sizes

C$20.00 to C$37.00

Full Thickening Mousse
2 Sizes

C$21.00 to C$38.00

Full Thickening Cream
2 Sizes

C$13.65 to C$38.00

Full Shampoo
2 Sizes

C$20.00 to C$40.00

No Frizz Conditioner
2 Size

C$20.00 to C$40.00

No Frizz Shampoo
2 Sizes

C$13.00 to C$40.00

Perfect Hair Day (PhD) 5-in-1 Styling Treatment
2 Sizes

C$21.00 to C$38.00

Full Dry Volume and Texture Spray
2 Sizes

C$22.00 to C$42.00

Perfect Hair Day (PhD) Shampoo
2 Sizes

C$20.00 to C$40.00

Restore Conditioner
2 Sizes

C$20.00 to C$40.00

NEW LAUNCHES
Perfect hair Day (PhD) Triple Detox Shampoo
2 Sizes

C$17.00 to C$38.00

Perfect hair Day (PhD) Advanced Clean Dry Shampoo
2 Sizes

C$21.00 to C$39.00

Curl Moisturizing Shine Oil

C$40.00

ADD TO CART
Curl Defining Gel

C$37.00

ADD TO CART
Curl Elongator
2 Sizes

C$24.00 to C$50.00

Curl Definer
2 Sizes

C$22.00 to C$45.00

Curl Enhancer
2 Sizes

C$22.00 to C$45.00

Curl Conditioner
2 Sizes

C$20.00 to C$42.00

Curl Shampoo
2 Sizes

C$20.00 to C$42.00

Scalp Care Dry Scalp Treatment

C$45.00

ADD TO CART
REVIVES FULLNESS & THICKNESS
Full Thickening Mousse
2 Sizes

C$21.00 to C$38.00

Full Conditioner
2 Sizes

C$20.00 to C$40.00

Full Thickening Cream
2 Sizes

C$13.65 to C$38.00

Full Root Lift

C$38.00

ADD TO CART
Full Shampoo
2 Sizes

C$20.00 to C$40.00

EXPLORE LIVING PROOF
BEHIND THE BRAND
LIVING PROOF'S STORY
BEHIND THE BRAND
BEHIND THE BRAND

Living Proof is is a blend of science and patented technology with the goal to solve your hair problems. This brand is created by innovative hairstylists and scientists from outside the beauty industry to offer beyond-expectations products that promise and deliver results.

Its founders not confined by preconceived notions of what can and can't be done, pushed boundaries in order to create this breakthrough brand. With twenty patents, over 40 products and more than 130 awards, Living Proof has proved their promise in transforming hair and changing lives in ways both big and small.

LIVING PROOF'S STORY
LIVING PROOF'S STORY

Behind Living Proof's story is a beautiful chemistry. An alchemy of brilliant scientists coming together with industry veterans to fully solve beauty problems.

They analyzed 1,000 competitive products that have been in the market for the past 30 years and discovered they all relied on the same off the shelf ingredients and just a lot of marketing. They offered little science and most of them were far too ineffective to make any real lasting impact. Thus began their quest to search for real, scientific solutions that solved the root cause of your top hair concerns: frizz, damage, and fullness. Today, this breakthrough brand continues in doing hair care differently and you are the Living Proof.

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