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Frownies

Frownies were created in 1889 after Margaret Kroesen discovered that her daughter Alice, a concert pianist, had developed unsightly wrinkles and frown lines. With a desire to maintain her youthful beauty and stage presence, Mrs. Kroesen created Wrinkle Eradicators (as they were first called) by employing the basic principle of fitness to the muscles of the face. At the time, there was no thought of producing them for anyone else but herself and her daughter. But Alice, after using her mother's amazing invention, was a living testimony, and it became clear that women and men everywhere could benefit from these Wrinkle Eradicators.
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  • EXPLORE FROWNIES
    BEHIND THE BRAND
    FROWNIES IN THE MEDIA
    BEHIND THE BRAND
    BEHIND THE BRAND
    Frownies were created in 1889 after Margaret Kroesen discovered that her daughter Alice, a concert pianist, had developed unsightly wrinkles and frown lines. With a desire to maintain her youthful beauty and stage presence, Mrs. Kroesen created Wrinkle Eradicators (as they were first called) by employing the basic principle of fitness to the muscles of the face. At the time, there was no thought of producing them for anyone else but herself and her daughter. But Alice, after using her mother's amazing invention, was a living testimony, and it became clear that women and men everywhere could benefit from these Wrinkle Eradicators.
    FROWNIES IN THE MEDIA
    FROWNIES IN THE MEDIA

    Many trend-setting women's magazine publications have endorsed FROWNIES!
    Good Housekeeping magazine named FROWNIES "The Easiest Wrinkle Reducer" and notable actress Renee Russo uses FROWNIES to keep her forehead lines under control. Over the years FROWNIES wrinkle-reducing patches have been mentioned in numerous women's magazines,
    including:

    • O,the Oprah Magazine
    • Good Housekeeping
    • Skin, Inc.
    • Shape Magazine
    • Prevention
    • Body and Soul
    • Life 1937
    • Pagent 1946

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